Bocha AI Search
A multimodal AI search engine for non-technical users and developers, providing ad-free answers with video and agent search, and powering AI applications with a compliant search API.
Tool overview
Bocha AI Search, developed by Hangzhou Xiaomaifangge Technology, positions itself as "an answer engine that mom and dad can use." It primarily serves state-owned enterprise employees and seniors aged 30–60, helping them write reports, find dramas, and explore traditional operas. The engine integrates three Chinese large language models (Doubao, Tongyi Qianwen, Kimi) and is internally testing its own Lingyun models. Its multimodal search plays Douyin videos and displays images directly; Agent Search allows third-party AI agents to supplement results. The Web Search API, launched in 2024, has been recommended by Tencent Yuanqi, ByteDance Coze, and Alibaba DingTalk, claiming to serve over 2,000 enterprises and 16,000 developers, offering compliant and affordable search for AI apps.
Strengths include content partnerships with ByteDance and Quark, enabling access to high-quality short videos and news. The API is optimized for AI retrieval-augmented generation (RAG), reducing hallucination risks. The consumer-facing site is ad-free and simple.
Limitations include early-stage maturity; its search quality still lags behind rivals like Metaso.