Cili Kaichuang (Magnetic Creation)

Cili Kaichuang is Kuaishou’s AI‑powered creative production platform, headlined by the “Kwali” super‑worker. Users describe a product and upload material; within minutes, Kwali delivers a complete marketing video with script, subtitles, and background music. Behind the scenes, a multi‑agent cloud framework breaks the task into intent parsing, script generation, shot matching from Kuaishou’s Qianxun library, and automatic editing. By surfacing trending video data from the past seven days, it gives even novice sellers the data‑driven insight of an experienced media buyer.

Key advantages include instant access to high‑performing clips and digital human models, drag‑and‑drop mixing of private assets, and unlimited free generation during the current beta phase. Early adopters have reported lower lead costs and significantly improved campaign delivery. The platform also hosts AIGC creative contests, signaling active ecosystem support.

Limitations are notable: the tool is still in invite‑only beta, and pricing for general availability is unknown. It is tightly integrated with Kuaishou’s advertising and content ecosystem, making it less suited for brands focused on other platforms.