Miao Bo

Miao Bo is Tencent Ads' AI live‑commerce solution. Merchants can choose from thousands of built‑in digital avatars to run 24/7 unmanned live streams, while the system auto‑generates marketing voiceover scripts based on product information, quickly setting up professional live rooms. According to Tencent's official data, live‑streaming costs can be reduced by over 90%. Advantages: Free digital avatars are sufficient to start, with no need for human hosts; AI‑generated scripts fit e‑commerce scenarios, and custom backgrounds and overlays enable rapid live‑room creation. In tests, over 70% of avatar‑powered live rooms outperformed peers in watch time and engagement, with material production efficiency up by 300% and costs halved. Drawbacks & Risks: Free avatar choices are limited, and paid custom avatars may not improve sales (one user reported no change in order volume after spending ¥800 on a custom avatar); AI voices can still sound slightly mechanical, requiring time to select natural tones; content relies on preset scripts, lacking flexibility for complex interactions or high‑ticket items.