Wanxiang Yingzao
An AI-powered creative tool from Alimama that helps e-commerce sellers quickly generate product images, model photos, and short videos to cut marketing production costs.
Tool overview
Wanxiang Yingzao (formerly Wanxiang Lab) is an AIGC creative platform from Alimama. It provides end-to-end intelligent capabilities, from product image synthesis and virtual model try-on to short video generation. Sellers only need to upload a base image, and the AI can automatically produce multi-angle display sets, high-quality model renders, and even 15-second promotional videos—making products “speak for themselves.” Its dedicated mobile app emphasizes lightweight on-the-go creation, bundling features like smart cutout, HD upscaling, size imitation, AI eraser, AI replacement, and fashion-specific tools for quick edits of product photos and videos.
Compared to the web version, the app focuses on immediacy and ease of use, significantly reducing reliance on professional photography and design teams. It can automatically adapt materials to various channel specifications, making it ideal for teams that need to rapidly produce a large volume of standardized assets. The platform has co-hosted creative contests with Alibaba Cloud, offering VIP 7-day trial cards, which hints at premium functionality and a possible membership system.